Training Schools are an important COST Networking Tool and are intended to share knowledge and support collaboration. Training Schools provide young scientists, in particular early-stage researchers (ESRs), a focused and multi-disciplinary platform to access the highest level of expertise from leading European NWFPs researchers/managers . Participants are mainly, but not exclusively, young researchers involved in COST Actions. Training Schools also cover appropriate re-training as part of life-long learning.
Training Schools are an important part of COST Actions and are intended to share knowledge and support collaboration. Within the scope of COST Action FP-1203 a Training School offering a general overview on methodological aspects related with non-wood forest product marketing has been prepared by Task Force 4 (Marketing). Topics to be covered include the business context analysis: (relationship product/market; property rights/ regulative framework), strategic marketing (segmentation - targeting), differentiation, positioning), operational marketing (marketing mix: 4+2 Ps, with special focus on pricing, logistic, branding, e-business, customer-supplier relationships). The course will combine theoretical lessons, case studies analysis and the presentation of some tools for marketing research: DBs (trade data, regulations, Codex Alimentarius, Google Analytics, …), value chain analysis, network analysis, social capital analysis. Discussions on real case studies presented to the participants will be also carried out.
Materials and information about the previous Training School under COST FP1203are available below:
Training School on Modelling Non-Wood Forest Products
Training School “Marketing of Wild Forest Products: theory and practice” will be held soon. Organiser, Professor Davide Pettenella can be contacted using the form available below: