A Call for the Training School on “Marketing of Wild Forest Products: theory and practice” under COST Action FP1203: European NWFPs Network is open. This Training School is going to be held in San Vito di Cadore (Belluno – Italy): 14th -18th March 2016. We invite Trainees candidates to submit their applications until the 19th of February 2016 at https://goo.gl/forms/5kFWDjsiuX.
Training Schools are an important part of COST Actions and are intended to share knowledge and support collaboration. Within the scope of COST Action FP-1203 a Training School offering a general overview on methodological aspects related with non-wood forest product marketing has been prepared by Task Force 4 (Marketing). Topics to be covered include the business context analysis: (relationship product/market; property rights/ regulative framework), strategic marketing (segmentation - targeting), differentiation, positioning), operational marketing (marketing mix: 4+2 Ps, with special focus on pricing, logistic, branding, e-business, customer-supplier relationships). The course will combine theoretical lessons, case studies analysis and the presentation of some tools for marketing research: DBs (trade data, regulations, Codex Alimentarius, Google Analytics, …), value chain analysis, network analysis, social capital analysis. Discussions on real case studies presented to the participants will be also carried out. Early Stage Researchers (ESR, for more details https://www.cost.eu/service/glossary/ESR) are particularly encouraged to attend to this Training School. Attendance certificates will be issued to the participants.
All teaching material will be available on the University of Padova Moodle platform. The platform will be shared among the participants and made available for future training programs.
For application details including financial Support and application process please read the full text: Training School Call. Training School “Marketing of Wild Forest Products: theory and practice” organiser, Professor Davide Pettenella can be contacted using the form available at Training School on “Marketing of Wild Forest Products: theory and practice”.